|
|
|
|
|
|
|
|
|
|
|
IQue Video Streaming Technology Overcomes Security Challenges at Market Research Firm 
Market Research Dallas has increased profits while overcoming security and
bandwidth challenges thanks to a recent integration of IQue's advanced video
streaming technology. Tampa, Fla. (PRWEB) July 9, 2007 -- A recent integration of IQue streaming video technology has helped Market Research Dallas, a full-service strategic market research firm, overcome security and technical limitations. Read More ...
IQue Founder, William Baker, Appears "In The Spotlight" of the Western Carolina Business Journal
William Baker grew up within the entertainment industry. Born in Youngstown, Ohio, Baker grew up in Berlin Center. A confirmed self-starter, he built his own recording studio in his bedroom when he was a teenager. He started running audio for his parents, which led him to running audio for a programming manager of an ABC affiliate in Ohio. He worked for a small satellite company before joining RCA. RCA sent him to school for a year where he learned how to make and fix CCD cameras. At that time, "there were only a handful of people in the world who knew how to fix that thing in the field," says Baker. He was fortunate to have great teachers at a young age. Joe Geiger (a technological genius responsible for introducing color to the FCC) "took him under his wing" as his eyes and ears; they created several patents together under the RCA label. Throughout his 25 yeas in the broadcasting industry working for ABC, PBS, and BBC, he lived by one rule, which he still affects today in order to balance family and work: if you need to spend time with DAD, "no questions asked" go. His children have visited places that most can only dream about, learning about the world firsthand. Ten years ago, he moved his family to Marshall when he became "semi-retired." His years of television experience gave him the knowledge to create what no one else has - a system that includes all the components needed to develop video, add and edit content, and deliver a finished product to any number of people on any computer platform, while also making it affordable and easy to use. The specific design of the itStudio™ is for real-time, enhanced communication over the Internet. Baker says anyone can learn how to use his product, which is part hardware and part software, in half an hour - you don't need a techie to install, maintain, or operate it. WCI, a business and systems management company in Asheville, uses Baker's video-casting system to create their own Omnicast, a presentation tool for online training. Some may define Baker as an entrepreneur but he likes the term founder much better; he loves to create things, taking businesses from the ground floor until they're running smoothly. His downfall he says is not letting go, but he's learning; his forte lies not in the running of a business but in the actual conception. He now leaves the actual day-to-day running to others (his CFO, COO, etc.). He doesn't want to manage. He spends his time being creative and has a creative team of six others who work with him. He says he tries "to convey my vision to people" in order to collaborate ideas and come up with something spectacular. His team put together the itStudio logo in two days because he needed to "have something online." He says his team works well together and that he's "good at judging people so far as what they're capable of doing." Involved in a lot of manufacturing, the problem he sees is learning when to say enough. "It's really important to judge from a company standpoint when do I take this to market - when is it right to market and when is it not good enough." This is where his expertise comes into play and what he's responsible for now. He's spent years fine-tuning his product and created the first itStudio in Tampa, FL, last year. There were no unforeseen costs in producing this product but Baker says he "incurred the cost on the back end - putting all that stuff to work; it took several people to produce." He says the cost was small compared to what other people do. "We've been able to incorporate a lot of people that are very, very talented but yet can believe in what we're doing." He says his next hard cost is marketing. They could do their own marketing, but Baker doesn't see this as "their strong suit," instead choosing to hire a Dallas-based PR firm. He sees that as his biggest mistake - trying to do everything himself. After owning several companies, he has learned to let go and say, "You know what, you deal with it." He doesn't continually review a business plan. Instead, he travels to Tampa (IQue headquarters) monthly for "a mini board meeting," where they review "where we are and where we're heading," keeping things on track. Baker seems to have lived a lifetime for accomplishing so much. Yet this self-made man is only 45 years old and doesn't need to think of changing the industry. "We're in the process of changing it," he says. Experts agree. He has a product that is simple to use and economical to buy. His biggest problem is that they're fulfilling "the needs of every industry out there." Every possible industry has a use for his product. Stryker, a leading medical device company, uses them to "do all their video streaming for their market," showing doctors around the globe how to do specific procedures. Each year brings new technology, especially Web-based technology. Currently, the government does not regulate this technology - using e-mail and IM is tax-free. Expect this to change. As people use the Web for everyday things (paying bills, sending mail, shopping), the government loses money. "At some point in time, this type of business will be huge enough - the government is going to look at it and go ' how can I make our money back?'" Baker believes it's only a matter of time before the government taxes the Web. But right now, his future is bright. For this man of vision is currently in test mode for further advances. "One of the options we'll be introducing the first part of the year is you'll have a button on our encoder to stream to cell phones." They're also looking into video conferencing, but that's not his focus now. "What we're dealing with is one to many. I can put something on my website and have a hundred thousand people come and watch it. Unlike video conferencing [one to one], there is no way you can have a hundred thousand people in a video conference." Some economists believe everything is on an S curve. Baker agrees. "Internet technology is really at the bottom of the S curve - IP telephony is on the upswing at the bottom and we're right behind them." Baker's immediate goal is to get the product out. But he doesn't want businesses just to buy it. He wants them to understand it. Like he says, it only takes a half hour and several clicks of the mouse, but most especially, "We want people to use it."
|
In The Spotlight